Symptom ≠ Cause
In business, like in medicine, symptoms are rarely directly connected to the root cause.
A cough doesn’t always mean a lung issue. Misdiagnose it? You waste time, money, and energy treating the wrong thing. In some cases, you do irreversible damage.
That’s why diagnostics matter. Investing time and money with the right professional points you in the right direction from the start.
Business is no different.
❌ “We have low profitability”
➡️ So the team throws money at marketing to drum up more sales.
But the real issue?
- Broken margins from inefficient operations
- Poor pricing based on guesswork
- Poor payment terms causing late or missed payments
It’s the same story every time.
People drop £10k on a shiny new website, branding, or a ‘motivational’ mastermind...
...but avoid the actual problem: structure, systems, and strategy.
Why? Because the real fix isn’t sexy.
But it works.
At SRG Strategy & ScaleSmart, this is the hardest part of the job - showing businesses they’re solving the WRONG problem.
Big corporations do it too. I’ve sat in boardrooms where execs spent hours debating app colours and loyalty schemes – while customers were still waiting on the basics: on-time deliveries and customer service that doesn’t involve a chatbot, phone maze, and three re-dials just to reach a human who can actually help.
So if your business is stuck...
If profits are thin...
If you’re constantly busy but going nowhere...
If progress has flatlined in the last 6 months...
If something feels off but you can’t quite name it...
📩 Get in touch.