The biggest trap entrepreneurs fall for

I’ve seen people go from million-dollar exit opportunities to zero by doing this:

👉 Trying to scale everything at once.

I ran a strategy session recently with a founder looking to diversify their service offering.

Classic dilemma: core business is growing nicely, now they're getting sucked into 'side missions' which sound lucrative but will drain time.

Online, the advice is always the same:

- “Multiple income streams.”
- “Diversify like the millionaires.”
- “Run five businesses. Invest on the side.”
- “Create a course - it’s easy passive money.”

And yes - that stuff can work...

But only after you’ve built a foundation.

After you have a team, traction, and financial security.

Not when you’re still early and doing everything yourself.

Gary Vee said it best: “You’re better off having a kid than being half-pregnant across the board.”

You need one thing that works. That pays you. That scales.

Only then do you move to the next.

Yes, you can test ideas - but it needs to be measured, not manic.

I talk to a lot of founders who are technically directors of 3-5 businesses...
But none of them are doing well.

No cash flow. No momentum. Just stress.

Recent examples I’ve seen:

- A founder who went from a 7-figure exit to liquidation - took her eye off the ball mid-acquisition to chase the next thing

- A ‘serial entrepreneur’ late on filings, dodging creditors, spinning stories

- A CEO stretched across 3 ventures - no time to work 'on' any of them. Reputation slipping.

The common thread? No focus. No leverage. No depth.

The shift: Build one skyscraper. Not a row of council flats.

Lock in. Build one great business.

Then earn the right to build the next.