Are you making this costly strategy mistake?

💬 “We need to increase sales first, then focus on fixing our strategy and operations.”

"Once we’ve stabilized our pipeline with more marketing, we’ll focus on fixing the wider issues and planning for the long run." 💬

💬 "Our plan is to increase sales, then use the revenue to expand Sales & Marketing."

This mindset is common, especially among established business owners with tight margins or financial pressure. Businesses that have been around for years often fall into the trap of thinking more sales will fix the problem. But here’s the reality: focusing solely on sales and marketing often makes things worse.

Without fixing the root issues – like pricing, target audience, or operational inefficiencies – every additional sale simply scales the inefficiencies. You work harder, spend more, and still see tight margins.

Here’s the smarter path:

✅ It takes less time to review and fix strategy and operations than to ramp up Sales & Marketing efforts.
✅ It’s a one-off investment that delivers a much higher long-term ROI.
✅ And it doesn’t just solve immediate pressures – it sets your business up for scalable, sustainable growth.

💡 For example, tweaking your pricing model or tightening your processes can have an immediate impact, improving margins without chasing more sales.

So, ask yourself: are you treading water with more sales and marketing – or learning how to swim by fixing the foundation?