The slow-moving giants – when will they wake up?

Legacy systems are holding big firms hostage - expensive, clunky, and built for a world that no longer exists. Yet, every time a change is needed, they have to pay a consultancy or service provider just to make it happen.

Take CRM as an example. Newer players like Attio are faster, feature-rich, and actually user-friendly - while legacy systems demand days of training and tens of thousands in costs just to get employees up to speed.

And it’s not just CRM - chatbots, email tools, payroll, trip planning, expense management - across the board, new tech is making legacy providers look prehistoric.

Even customer support has evolved. AI-driven, 24/7 service from Clay or ClickUp vs. the old-school model, where getting help means booking a consulting call just to be sold another service.

I get the technical complexities of big firms ‘modernising’ - but at what point do they stop protecting outdated systems and start trusting the innovators?

In my view, it’s not a question of when - it’s who will break first and trigger the domino effect.

What do you think? Who will make the first move?